Vodafone Group Services / Mobile
Vodafone 360 People
Mobile address book and communication product across seven platforms. Drove design innovation and maintained UX standards for Vodafone's flagship people-centric service.
Mobile address book and communication product across seven platforms. Drove design innovation and maintained UX standards for Vodafone's flagship people-centric service.
Vodafone needed a unified communication service that worked across a fragmented mobile landscape. With seven different platforms from feature phones to smartphones, the challenge was creating consistent, high-quality experiences despite vastly different technical constraints and interaction patterns.
Responsible for delivering high quality user experience for Vodafone 360 People service—a mobile address book and communication product that unified contacts, messaging, and social activity across all platforms.
Drove design innovation with concepts and solutions across the range of products and services. Employed component and pattern libraries with both wireframes and visual standards for fast, efficient specifications and prototypes. Utilized on-device prototyping feeding directly into development. Joined development team when needed to implement layouts and styles on Android.
Maintained UX standards, processes and Vodafone UX guidelines in collaboration with other UX teams. Collaborated on design patterns, standards, architectures, and detailed interaction design specifications for Vodafone products and services. The work established frameworks that scaled from J2ME feature phones to early smartphones.
Strategic design and concept development. Information architecture across varied platform constraints. Interaction design adapting to different input methods—touchscreen, trackball, D-pad. Mobile web prototyping for rapid validation. Android design implementation working directly with engineering.